Are you disappointed with all these so-called Gurus telling you how easy it is to make money online?
Look, there is no magic formula. If you are lucky, you may succeed the first time when you try. That’s because there are five main elements that you have to get right to be successful.
These five are the target market, offer, framework, sales copy and timing. Framework includes images used, format, landing page, presale page etc.
If you use the trial and error approach, chances are, you are not going to get them all right the first time you try. And it may not happen the second time, the third the fourth or even the 100th time you try. But if you keep at it, you will become successful, just by the law of average alone.
But, there is a faster approach, and that’s the scientific method. With this approach, the most important metric is Return on Investment (ROI). That should be the number one priority, not clickthrough rate or conversions rate.
The key is to find out how much money you are spending on your entire system and how much you are getting back in return.
Your biggest lift factor will come from changes in your target market. The second biggest lift factor will come from the offer you present. The third biggest lift factor will come from the format or framework you use. The fourth will come from the sales copy or video sales letter you use. And the fifth lift factor will come from the timing of your campaign.
So before you test anything else, you should test your target market. And test each other element in their order of importance. it’s also important to test just one variable or element at a time.
There are two ways to conduct these tests. You can use A/B testing or multivariate testing.
A/B testing is testing two variations of your element at a time. In the first case, this is your target market. While multivariate testing is testing more than two variations of your target market. You can then follow the same procedure to test all the other elements, factors or variables one at a time.
I’m going to contradict myself. You can also test all the elements and their variations all at the same time. You can do this if you are in a hurry to find out what combination gives you the highest return on your investment.
The drawback is that if you want your test to be valid, you will need to invest $25,000 – $50,000 on testing alone. The good news is that you can make it all back in your next campaign. The danger is that you could have your ad account shut down for been too aggressive. Hence, my recommendation that you test only one element at a time.
If you want to take a shortcut approach and learn from someone who has already fine tune some of the elements. Click here for an extended FREE guide, inspirations, case studies, and encouraging testimonials. Whichever approach you use, I wish you all the best in all your direct online marketing endeavors. Cheers.
Donald S. Stewart.